Affinity Payroll, a leading SaaS and FinTech company operating across Australia and New Zealand, came to Hustle unsure of what wasn’t working, only that their marketing spend wasn’t delivering results. Lead generation had stalled, ROI was low, and their content strategy wasn’t landing. They needed clarity on whether the issue was agency alignment or capability within the team.
Hustle approached the challenge with curiosity and candour. Through multiple sessions with the CEO, we unpacked the business’s key pain points and future growth goals. Rather than jumping to a quick agency fix, we assessed the entire marketing setup with an unbiased lens. The result was clear: Affinity Payroll needed not a new agency, but a new internal leader to take the reins.
We launched a retained search, giving us the scope to dedicate more time and resources to the brief. Within ten days, we delivered a shortlist of exceptional candidates. Within three weeks, Affinity Payroll had found their new senior marketing hire, a perfect fit for both skill and culture.
“Working with Hustle has been an absolute game-changer. From the very first conversation, Maria and the team took the time to understand not just our brief, but our culture, our challenges, and what makes us tick. They moved fast, communicated clearly, and most importantly, delivered. Every candidate they presented was thoughtfully selected and high calibre, and the one we hired is set to make a big impact.
What sets Hustle apart is their mix of hustle (pun intended), heart and smarts. When we need them, they feel like a true extension of our team. We’ll definitely be working with Hustle again, and I can recommend them to others without hesitation.”
CEO | Affinity Payroll
This project captures what Hustle does best: combining expertise across agency partnerships and talent search to deliver the right solution, not just the easy one. By taking the time to diagnose before prescribing, we helped Affinity Payroll build a stronger, smarter marketing function from the inside out
